Effective date: 26 October 2025
Website: https://www.aurorabysigna.com (“the Site”)
Data controller / operator: Aurora by Signa  (“we”, “us”, “our”)
Contact: {{info@aurorabysigna.com}} | {{0789311830}}

1. Introduction

We value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, disclose and store personal information in accordance with POPIA and other applicable laws.

2. What is “personal information”?

Under POPIA, “personal information” means information relating to an identifiable, living natural person, and where applicable, an identifiable juristic person. Usercentrics+1

3. What information we collect & how

We may collect the following categories of personal information from you:

    • Contact details: name, surname, email address, phone number, postal address.

    • Account and booking details: username, password (hashed), event bookings, tickets, payment reference, dietary / accessibility needs (if you provide).

    • Payment & transactional information: credit card or payment provider data (via our payment processor), billing address.

    • Website interaction data: IP address, device/browser type, visited pages, cookies (see Cookie Notice below).

    • Marketing preferences: whether you opted-in to newsletters, promotions, communications.

    • Optional sensitive data: for certain events we may ask for “special personal information” (e.g., allergies, health/disability needs) — subject to additional safeguards.

We collect this direct from you (e.g., when you register, book an event, purchase a product) and, where lawful, from other sources such as our service providers.

4. Why we collect it & legal basis

We collect and process your personal information for purposes including:

    • To provide our services: event bookings, ticketing, merchandise, communications.

    • To fulfil our contract with you (you purchase a ticket / book a service).

    • To comply with legal obligations (tax, health & safety, anti-fraud).

    • For our legitimate interests, which include: improving our services, analyzing usage, marketing (with your consent where required).

    • Where required, with your consent (for marketing, optional data).

These bases align with the legal requirements under POPIA for lawful processing. Cookiebot+1

5. How we use your information

We will use your personal information:

    • To confirm and fulfil bookings, send tickets & receipts.

    • To manage your account and customer profile.

    • To provide customer support.

    • To send you updates, marketing offers (if you opted in).

    • To analyze trends and improve our offerings.

    • To comply with legal or regulatory obligations.

6. Disclosure to third parties

We may share your personal information with:

    • Payment processors and banks.

    • Event venues, facilitators/hosts, suppliers (to deliver the event/experience).

    • Service providers (IT, hosting, analytics, marketing) under contract and bound by confidentiality.

    • Legal, governmental or regulatory authorities (if required by law).

    • If our business is sold or merged, with the acquiring organization (subject to protections).

We require such third parties to respect the security and confidentiality of your personal information.

7. International / cross-border transfers

If we transfer your personal information outside South Africa, we will ensure that the recipient country or the transfer mechanism offers adequate protection, in compliance with POPIA. InCountry+1

8. Data retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Once no longer needed, we will securely destroy or de-identify it.

9. Security of your personal information

We implement appropriate technical and organisational measures to safeguard your personal information against loss, damage, unauthorised access, disclosure or destruction. POPI Act Compliance+1

10. Your rights

Under POPIA, you have rights including:

    • The right to be notified when we collect personal information about you. Cookiebot+1

    • The right to access your personal information.

    • The right to request correction or deletion of your personal information.

    • The right to object to processing or withdraw your consent.

    • The right to complain to the Information Regulator if you believe we malfunction. Usercentrics

If you want to exercise these rights, please contact us using the details above.

11. Cookies & similar technologies

We use cookies and similar tracking technologies (see our Cookie Notice below) to manage your preferences and improve your experience.

12. Children

Our services are not directed at children under 18. We do not knowingly collect personal information from children under 18. If you are under 18, please do not provide personal information.

13. Changes to this policy

We may update this privacy policy from time to time. The “Effective date” at the top will indicate the version. Continued use of our Site after changes indicates you accept the updated policy.

14. Contact Information

If you have queries or concerns regarding this policy or our handling of your personal information, please contact:
Email: {{info@aurorabysigna.com}}

Phone: {0789311830}}